A reception was held Monday evening at the newly renovated Dome Building on the Keystone Centre grounds to unveil a new tourism-focused Place Brand for Brandon with the aim of increasing visitation to the city.
The city is now paired with the tagline âBrings You Backâ, said to be inspired by as much about people and character as physical features of the community itself. Along with it comes a brand spanking new tourism logo as seen in the picture.
The re-brand is said to be the result of an almost year-long collaboration between the City, Brandon Tourism, Brandon First and Travel Manitoba.
More can be read in a press release put out by the city at this link.
Brandon is known quite widely as âThe Wheat City,â which in the past has proven to be a challenge in branding conversations where wheat hasnât been necessarily seen as the most exciting thought in appealing to visitors. It will be interesting to see how that somewhat ingrained identity exists in parallel with the new brand as promotions incorporating it are rolled out.
Travel Manitoba has gone through a similar process with eight other Manitoba communities thus far. Though not a part of the same program that led to Brandonâs brand, Travel MB also helped Minnedosa in the process that led to its adoption of the âValley Lifeâ moniker last month.
Updated: Apr 8, 6:46pm. Added City press release link