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WCG ending title sponsorship of main arena, now Westoba Place

WCG ending title sponsorship of main arena, now Westoba Place

Trevor B

Joined: Apr 2005
Posts: 8881

Trevor B
Joined: Apr 2005
Posts: 8881

WCG ending title sponsorship of main arena, now Westoba Place
1/29/2018 at 8:17 PM

The main arena at the Keystone Centre will soon have a new title sponsorship. The new sponsor hasn't been announced yet.

http://www.qcountryfm.ca/news-weather/news-sports-details/newsarticle/westman-communications-group-place-naming-rights/
Edited by admin, 2018-02-02 11:03:52. Reason: title update
Doug
Joined: Mar 2005
Posts: 6888

Doug
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Posts: 6888

well
1/29/2018 at 9:00 PM

If memory serves it was a ten year contract. So it ends.
I wonder who pays for the removal and disposal of the old signs wherever they way be? , Repaint?

In my opinion they were a good sponsor. Maybe they thought they were nnot getting enough bang for the buck.

Not a lot of choices out there to replace the name. If I was a bidder I would want the area and the name of the complex( Keystone) as part of the rename.

Many times I have heard radio announcers continue to use the term Keystone when all events were going at the main area. The rest og the centre were a non issue.
Degenerate108
Joined: Dec 2008
Posts: 3801

Degenerate108
Joined: Dec 2008
Posts: 3801

.
1/29/2018 at 9:39 PM

It''s gonna be Bell/MTS. That's my guess.

Edited by Degenerate108, 2018-01-29 21:39:54
Whaz up
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Posts: 1070

Whaz up
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Posts: 1070

Lots of possibilities
1/29/2018 at 10:13 PM

Telus, Rogers, Murrays, Mazers, VBJ, BDO, MNP, Investors Group, Westoba....
Whaz up
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Posts: 1070

Whaz up
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Posts: 1070

How about...
1/29/2018 at 10:34 PM

RBC, Scotiabank, Tim Hotorn's, Koch, Remax, Rona, Home Depot, Walmart
Whaz up
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Posts: 1070

Whaz up
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Posts: 1070

Keep of guessing
1/29/2018 at 10:38 PM

Westjet, NetSET or Xplornet
Facade
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Posts: 719

Facade
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Posts: 719

.
1/29/2018 at 11:24 PM

I’m thinking Giant Tiger
alight
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Posts: 1362

alight
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Posts: 1362

hmmm
1/30/2018 at 6:24 AM

Murrary's place or one of the main auto groups.
Adam

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Adam
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WCG Place
1/30/2018 at 6:36 AM

Was nice to see WCG’s name on the building... their dollars will have been an important part of the Keystone’s bottom line over the last several years and 10 years was quite the run.

On top of Wheat Kings, the fair and the usual events I imagine there will be a lot of value in holdings naming rights during the Brier. Really could be anyone with a decent sized ad budget. Some of the suggestions of another tech/communications business do make sense. There are several that have been named already in this thread that just so happen to be at a point where they are having to build their brand in the market. You could say some similar stuff about some of the changes in the Credit Union space lately. Another that might have a brand to build after the change last year is Remax. Selfishly I want to see “Cando Place”... can you think of anything that would say “friendly Manitoba” better?
achuckrey
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Posts: 906

achuckrey
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Posts: 906

:.:
1/30/2018 at 6:57 AM

Why cando?
Getty
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Posts: 1536

Getty
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Posts: 1536

Lol
1/30/2018 at 6:58 AM

Slo mo said "RBC, Scotiabank, Tim Hotorn's, Koch, Remax, Rona, Home Depot, Walmart "

You forgot to mention Dollarama, petro-canada, sportschek, mcDonald's, shoppers drug mart, Applebees..

IMO only one deserving is one that can inject more money than WCG. Bell, investors group, Rogers are prime candidates.
Brenda..
Joined: Jul 2005
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Brenda..
Joined: Jul 2005
Posts: 9544

thinking
1/30/2018 at 7:35 AM

Behlen - they did manufacture some of the buildings.

Edited by Brenda.., 2018-01-30 07:36:37
Adam

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Adam
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Link
1/30/2018 at 7:44 AM

For a little more context, this is what the Keystone put out last year re looking for expressions of interest...
http://www.keystonecentre.com/wp-content/uploads/2012/07/Main-Arena-Expression-of-Interest.pdf

Some people have mentioned financial institutions. The one part that caught my eye at the link above that could answer some questions is:
[i]"Exclusivity Requests: The Keystone desires that sponsorships be primarily nonexclusive."[/i]
Westoba of course has their name on a different area of the facility, but unless that deal was specifically written for exclusivity we shouldn't rule out another financial services business being in the mix for the main arena.

Re Cando, just saying I think the semantics of it would be fun (https://www.merriam-webster.com/dictionary/can-do ).... but a lot more goes into who becomes a naming rights sponsor than just semantics and my first guess would be that this type of business might not be a match for this type of advertising.
... and before anyone starts any rumours, the "eBrandon Forum" would have a pretty nice ring to it too but it isn't in the budget
Alrighty then
Joined: Apr 2014
Posts: 149

Alrighty then
Joined: Apr 2014
Posts: 149

New name
1/30/2018 at 8:47 AM

EBrandon Place has a ring to it. Maybe Adam could dig into his sock and get the naming rights. Go Adam Go.
sparkycivic
Joined: Aug 2011
Posts: 237

sparkycivic
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Posts: 237

.
1/30/2018 at 10:45 AM

"Keystone Center Arena" has a nice ring to it
Suckie
Joined: Feb 2007
Posts: 208

Suckie
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Posts: 208

Fun
1/30/2018 at 11:15 AM

sparkycivic said ""Keystone Center Arena" has a nice ring to it "

I bet you're a lot of fun at parties....
Netwalker
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Posts: 147

Netwalker
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Superstore
1/30/2018 at 11:54 AM

PC Place..
CarolynJ
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CarolynJ
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WCG
1/30/2018 at 12:56 PM

Driving through the Keystone grounds today I noticed they are already removing the letters on the east side of the building.
Johnbisonbear
Joined: Mar 2010
Posts: 4183

Johnbisonbear
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Isn't Cando
1/30/2018 at 1:20 PM

adc said "Why cando? "

one of Brandon's most successful businesses?
achuckrey
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Posts: 906

achuckrey
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Posts: 906

:.:
1/30/2018 at 1:28 PM

Yes, but they don’t seem like the right kind of company for this. They own short line railways, train yards, and do track work for cn.
frostbite
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Posts: 292

frostbite
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how about
1/30/2018 at 3:13 PM

Crane Steel
Adam

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Adam
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Posts: 15663

Cando
1/30/2018 at 3:53 PM

adc said "Yes, but they don’t seem like the right kind of company for this. They own short line railways, train yards, and do track work for cn. "

Thanks for contributing to the thread. Amongst my suggestions of what in my opinion are real possibilities, I refer you to:
Exhibit A, first post, smiley face as it relates to Cando suggestion
Exhibit B, second post, the phrase “my first guess would be that this type of business might not be a match for this type of advertising”

Any suggestions of your own, real or fun, on who we’re most likely to see announced?

On comment above re a nice vanilla “Keystone Centre Arena,” there are still a few arenas that have held out on the corporate naming trend but has to be awfully hard to turn down a possible $1M+ cheque when looking at the financials. Every dollar in from other sources is potentially another dollar that doesn’t have to come from various levels of government
To follow up on comment re Westoba, I found a note from the same Sun article last summer on WCG naming rights that mentioned Westoba’s naming rights on the Centre of Excellence were up around that time. Haven’t heard if they’ve re-upped or if there’s an announce pending there too. Will follow up.
allice
Joined: Mar 2016
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allice
Joined: Mar 2016
Posts: 44

.
1/30/2018 at 4:11 PM

This post is just out of complete curiosity, but what real benefit does having the naming rights to the Keystone give one? I am not a marketing guy, so I'm sure I'm just missing the point completely, but does someone driving past the arena see it and really think about changing their internet/tv services based on the name of a building? I certainly wouldn't, but maybe I am in the minority. I know around the world companies pay big bucks for naming rights at stadiums and arenas, and maybe in bigger places that get shown on TV etc.. they see that exposure as worth it. Knowing the Keystone, those naming rights would not be cheap to buy, so it comes down to a cost vs benefit situation for any company looking to take over I guess.
Trevor B

Joined: Apr 2005
Posts: 8881

Trevor B
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Posts: 8881

Sponsorships
1/30/2018 at 4:40 PM

on buildings like this are just like sponsorships elsewhere. It's a trade off for money/service/both for the right to have your company name on a building/vehicle/events. WGC paid $1 million over 10 years for the right to have their name associated with the arena. WGC also provided TV's, WiFi among other items to the arena.
Adam

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Posts: 15663

Adam
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Posts: 15663

Ag Centre
1/30/2018 at 4:44 PM

My understanding is that Westoba's sponsorship of the Ag Centre of Excellence has been renewed, with an announcement expected on whoever has main arena rights expected soon.

Re benefits, a lot of different opinions out there on advertising and whats the most effective for what any given business needs to achieve. With naming rights I dont think its necessarily direct cause-and-effect that they're going for, but I think you could say about a lot of advertising. Found this link that goes into some of what those purchasing are going for (brand awareness, fan loyalty, "free" advertising). The examples they give are much bigger markets, but the same principles should apply on a smaller scale (and I assume be price accordingly):
http://smallbusiness.chron.com/three-benefits-company-paying-naming-rights-stadiums-68462.html

achuckrey
Joined: Jun 2011
Posts: 906

achuckrey

Joined: Jun 2011

Posts: 906

:.:

1/30/2018 at 7:25 PM

Adam said "

adc said "Yes, but they don’t seem like the right kind of company for this. They own short line railways, train yards, and do track work for cn. "

Thanks for contributing to the thread. Amongst my suggestions of what in my opinion are real possibilities, I refer you to:
Exhibit A, first post, smiley face as it relates to Cando suggestion
Exhibit B, second post, the phrase “my first guess would be that this type of business might not be a match for this type of advertising”

Any suggestions of your own, real or fun, on who we’re most likely to see announced?

On comment above re a nice vanilla “Keystone Centre Arena,” there are still a few arenas that have held out on the corporate naming trend but has to be awfully hard to turn down a possible $1M+ cheque when looking at the financials. Every dollar in from other sources is potentially another dollar that doesn’t have to come from various levels of government
To follow up on comment re Westoba, I found a note from the same Sun article last summer on WCG naming rights that mentioned Westoba’s naming rights on the Centre of Excellence were up around that time. Haven’t heard if they’ve re-upped or if there’s an announce pending there too. Will follow up.
"

I think a possibility could be bell/mts. They have the rights to the centre in Winnipeg, this would add to what they already have.

Whaz up
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Whaz up
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Posts: 1070

Ok...
1/30/2018 at 7:28 PM

Investors Group has the Stadium and Sky box at the nameless arena. I have a feeling it could be them as well.
Trevor

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Posts: 2126

Trevor
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Posts: 2126

...
1/30/2018 at 8:43 PM

I’d suspect Canad Inns would be in the running for naming rights.

You’re going to see places with mass appeal interested, so that’s take places like Cando and Behlen out of the running likely as they have a smaller clientele than say a RBC or MTS.

Johnbisonbear
Joined: Mar 2010
Posts: 4183

Johnbisonbear

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Posts: 4183

good corporate citizen

1/30/2018 at 9:25 PM

Trevor said "I’d suspect Canad Inns would be in the running for naming rights.

You’re going to see places with mass appeal interested, so that’s take places like Cando and Behlen out of the running likely as they have a smaller clientele than say a RBC or MTS. "

you never know, places that make a hefty profit might want to give back to our community.

Adam

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Adam
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Posts: 15663

Announcement
2/1/2018 at 8:40 AM

Looks like there'll be an announcement tomorrow morning....