Discussions

I hope too many folks aren't under the impression that this was simply a donation to the Keystone. I'd tend to want to look at this kind of expense through ROI glasses.  
Looking at it as $250,000/year towards naming rights and other aspects of the deal...  
success or failure will come down to what return would one expect to see Westoba (and their online Maxa arm) net yearly through the investment. How much of increased membership, mortgage business, loan business, etc might come about from the exposure they're buying? Then you need to look at how much tax they pay and consider that I assume that amount would come down when the advertising expense is factored in (someone with more of an accounting background and understanding of the Credit Union model may want to speak more to that part of it).  
 
Others might still be able to chip in with ideas on how to gauge benefits of the investment, but at the end of the day the only way to truly measure it might end up being to look at the bottom line at the end of the year and subsequent years.... something they make public through Annual Reports. We're talking more than a year away but If I think of it I will try to follow up at that time unless someone else beats me to it!

Adam said "I hope too many folks aren't under the impression that this was simply a donation to the Keystone. I'd tend to want to look at this kind of expense through ROI glasses.   Looking at it as $250,000/year towards naming rights and other aspects of the deal...   success or failure will come down to what return would one expect to see Westoba (and their online Maxa arm) net yearly through the investment. How much of increased membership, mortgage business, loan business, etc might come about from the exposure they're buying? Then you need to look at how much tax they pay and consider that I assume that amount would come down when the advertising expense is factored in (someone with more of an accounting background and understanding of the Credit Union model may want to speak more to that part of it).     Others might still be able to chip in with ideas on how to gauge benefits of the investment, but at the end of the day the only way to truly measure it might end up being to look at the bottom line at the end of the year and subsequent years.... something they make public through Annual Reports. We're talking more than a year away but If I think of it I will try to follow up at that time unless someone else beats me to it! "

Would be interesting to see the ROI. The only way to track that would be to ask the question to each application. How did you find out about us? If they answer "Seen name on side of Arena" well then it may be money well spent.

Sign install day... pic added

Looks like it was meant for a office building. Hope people can see it properly from 18th St? Previous sign made a statement and was probably more energy efficient at the same time.

Sorry to say... but it looks horrible. IMO take it off, looks extremely cheap!  
 
I doubt anyone would agree that it is a good sign.  
 
That westman flag next to it looks better  
 
Edited by Getty, 2018-02-17 08:54:44

Please say that sign is a temporary one? Its very cheap and embarrassing looking. Back to the drawing board, spend a bit $ and make a real sign and one that can make people say WOW and make us proud in a good way.

good to me, I don't have a problem with it. People would complain if they went overboard and say it was a waste of money that could of been used elsewhere. Of course they won't please everyone. I'm sure when the Westman signage went up, many didn't like how it looked either.

is the Westoba sign lit up at night?

for the night time picture! I think it looks great, of course blue is my favourite colour  
 
100% better than those unlit 'Welcome to Brandon' signs that were installed all those years ago! lol

Just to follow-up on some earlier comments/questions about the feature of this naming rights deal where Westoba members would get what was described as "early access to ticket sale promotions." Westoba just had me update their ad on this site with details on a pre-sale for tickets to the Brier next year where members on their side get an early crack at tickets. Theres more info at:  
http://westobacu.com/membership/member-benefits/

The sign on the ACE looks much better.  
 
To me this sign looks fairly temporary, maybe the put a permanent one up in the summer.