About all I can say to that is nobody had any trouble finding it last night and it might not have been the worst thing in the world of a few people did
Insanely busy lined up to the door from the time I got there to the time I left about a half hour later. Do wonder about “out of sight out of mind” with places that aren’t directly on the main street but I see they have a West facing sign right on the 18th St portion of the building which might help?