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Have you noticed that there is not the image of the Queen or Prime Minister on the front of this funny money?  
In actual fact the image is of a Scotsman with a scarf around his neck, chosen especially by Canadian Tire to represent savings and frugality, an image that Scots people are known for. The name of this Canadian Tire ‘icon’ is named “Sandy McTire”, and he first appeared in 1958 when the now famous savings coupons were first introduced. This character was not based on anyone in particular, but was a creation of company artist Bernie Friedman.  
The concept of the coupons were first thought of by Muriel Billes, the wife of Canadian Tire co-founder, and first president A.J. Billes who needed a gimmick to entice customers into his companies newly launched gas bar in Toronto.  
The coupons are printed on the same material as real money, and for every dollar you spend you receive from 3 to 5 percent back in coupons.  
At first the coupons were only issued at the gas bars, but in 1961 they became available in all the companies stores.  
 
Source: http://www2.canadiantire.ca/CTenglish/ctmoney.html