Chance that this business is looking at setting up shop in the city? Happened to notice a Google ad for them this afternoon. Maybe nothing to it, but eerily similar to the first smoke signals that GoodLife Fitness was coming when they ran Google ads for folks in Brandon before they made any kind of announcement. For anyone not familiar with how Google's ad system works, ads are generally targeted usually either based on the user's browsing habits or based on their location. I haven't been to any similar site so it isn't my browsing habits, and it's possible if unlikely that they've spread their marketing campaign's wings this far away from Winnipeg where they do have stores.
They have gone into some smaller cities like Cochrane, Red Deer, Grand Prairie.... but devils advocate would say they aren't yet in comparable Saskatchewan markets.